El Segundo, CA (July 1, 2025) |
My First Nest Egg, the award-winning digital financial education platform for children and families, is proud to announce a new partnership with Mattel Federal Credit Union—a trusted financial institution serving employees of Mattel, Inc. and their families since 1952. Through this collaboration, Mattel FCU is expanding its youth outreach by offering families free access to engaging, interactive financial literacy tools designed for kids ages 3–13.
Founded on the belief that it’s never too early to start learning about money, Mattel FCU is excited to help its youngest members build confidence and healthy financial habits. The partnership includes a fully branded, co-hosted version of the My First Nest Egg platform, complete with in-app savings challenges, seasonal activities, and classroom-ready content—making it easier than ever for families to start meaningful money conversations.
“We are thrilled to introduce My First Nest Egg’s youth financial literacy program to our community,” said Jon Hernandez, CEO of Mattel Federal Credit Union. “We believe that building strong money habits starts early, and My First Nest Egg provides an engaging and interactive way for children to learn the value of saving, spending wisely, and giving back. By empowering our youngest members with these essential life skills, we’re not only supporting their personal growth but also investing in the long-term financial health of our entire community.”
As part of the rollout, Mattel FCU is launching a special “Matty’s Kids” incentive program that rewards young savers with a $5 deposit for every 30 quiz questions completed in the app. Parents will also be prompted to celebrate savings milestones with branch prizes and support for opening new youth accounts. These gamified incentives reinforce positive financial behavior and deepen engagement with families.
Co-founded by two mothers and former attorneys, Nicolle Hood and Annie Shoen, My First Nest Egg was built in response to the rising financial literacy crisis and the growing disconnect kids face in understanding money in a digital world. Their platform uses psychology-backed tools, puzzles, and stories to turn financial concepts into kid-friendly adventures.
“At My First Nest Egg, we’re on a mission to make financial education fun and accessible,” said CEO Nicolle Hood. “Mattel Federal Credit Union’s commitment to supporting families with real, impactful tools shows their dedication not just to today’s members—but to tomorrow’s leaders.”
With student loan debt surging and financial literacy at record lows, partnerships like this are critical. Research shows that children with savings accounts are more likely to earn higher grades, graduate from college, and build stronger financial foundations in adulthood.