Salt Lake City, UT (July 17, 2025) |
SalesCU is excited to announce a brand-new, complimentary live virtual training on July 29th and 31st that focuses on how to get your credit union team to sell --and the biggest challenges that most credit unions face in making it happen.
Nick Brown, President and CEO of SalesCU, will share his 25 years of credit union experience in this session. The training is designed to help you rethink how your team approaches sales—and how to do it in a way that feels natural, service-driven, and effective.
Nick will walk you through the real reasons good intentions often lead to poor sales results, the hidden disconnect between goals and day-to-day behavior, and how your team members’ beliefs about sales may be holding them back from serving at their best.
You’ll also get practical tips to:
- Shift your culture without resistance
- Create buy-in from your team (even the skeptics)
- Unlock real product penetration and member growth
- Build accountability that actually sticks
- Turn service into measurable success
“This isn’t just another ‘sell more’ message,” says Nick. “It’s about creating alignment between your culture, your goals, and your people. When those things connect, growth happens naturally.”
This isn’t about selling more—it’s about building better. Building a sales culture that actually works isn’t about pushing products or setting high quotas—it’s about creating the right mindset, structure, and expectations that empower your team to serve and grow. Unfortunately, many credit unions fall into the same common traps that stall progress, frustrate staff, and limit results.
SalesCU training is focused on serving credit unions specifically. Bill Nagle, a former SVP of Professional Development at Cooperative Credit Union Association, said, “[Nick’s] approach is people-focused and not product focused. His style of training is instructive and supportive. We were able to provide our credit union members with an additional sales training resource that was focused on relationships and specifically [on] credit unions.”
If you’re a Manager, Director, AVP, VP, or on the Executive Team, you’ll walk away with a new lens and a plan—a plan to build the kind of sales culture your credit union needs.