Capitola, CA (October 14, 2025) |
Bay Federal Credit Union is proud to announce the promotion of Brooke Morley to Senior Vice President, Chief Lending and Product Officer (SVP, CLPO). In this expanded role, Ms. Morley will lead the strategic vision, strategy, and execution for the Credit Union’s consumer, mortgage, indirect, deposit, card, and servicing portfolios. She will focus on delivering innovative financial products and services while ensuring exceptional member experiences, regulatory compliance, and sound risk management practices.
As a key member of the Senior Leadership Team, Ms. Morley will oversee product design, lending strategy, portfolio management, and service delivery, while working closely with the Chief Business Services Officer to align business lending with enterprise-wide credit and product strategies.
Brooke first joined Bay Federal in 2008 as Assistant Vice President, Lending. After gaining additional leadership experience at other credit unions, she returned in 2021 as Vice President, Asset Management. Since then, she has advanced through several leadership roles—including Vice President, Deposit & Loan Services and Senior Vice President, Chief Product Officer—before being appointed to her current position.
“I am honored to step into this expanded role and continue working with our talented team,” said Ms. Morley. “Together, we will focus on creating innovative products and services that empower our members to achieve their financial goals while maintaining the high level of service they expect from Bay Federal.”
“Brooke is a valued executive team member at Bay Federal, bringing exceptional skill, leadership, and vision to our organization. We are fortunate to have her guiding our lending and product strategies as we continue to grow and serve our members,” stated Carrie Birkhofer, President and CEO of Bay Federal Credit Union.
Ms. Morley holds two bachelor’s degrees from Santa Clara University, one in Economics and one in Finance, and is a Leadership Santa Cruz County graduate.
