LA JOLLA, CA (October 15, 2025) |
A simple selfie can spark powerful change. That’s the bright idea behind #BrightFutures4Kids, a new national initiative from Acumen Financial Advantage and Credit Unions for Kids (CU4Kids), benefiting Children’s Miracle Network Hospitals (CMN Hospitals).
The initiative invites credit union professionals and supporters nationwide to post a selfie on LinkedIn using the hashtag #BrightFutures4Kids. For each post, Acumen will donate $10 to CMN Hospitals through CU4Kids—up to a total of $10,000.
“This initiative shows how small actions can lead to a big impact,” said Samantha Paxson, Chief Growth Officer at Acumen Financial Advantage. “We’re proud to partner with CU4Kids to help raise visibility, drive donations, and make a real difference for the children and families served by CMN Hospitals.”
Watch the video here.
But the partnership goes far beyond just social media.
From October 2025 through December 2026, Acumen will donate 5% of its revenue from every newly funded Charitable Donation Account (CDA) or Charitable Endowment Plan™ (CEP) to CMN Hospitals. Credit unions are encouraged to match Acumen’s contribution or make a gift of their own, creating a ripple effect of support that can turn strategic investments into life-changing impact for families across the country.
How It Works:
- Post for a Purpose Today – Snap a selfie in front of a window on a plane, in a car, or anywhere the light shines and tag #BrightFutures4Kids on LinkedIn to unlock a $10 donation.
- Build Tomorrow - Explore the power of CDAs & CEPs by visiting www.acumenfa.com/bf4k.
- Brighten the Future - Sustain your giving impact year-round, turning financial strategy into a charitable force.
The initiative will officially launch on October 15, 2025, and will remain active through the end of 2026, with concentrated promotion periods tied to major industry events.
Additionally, credit unions inquiring about CDAs or CEPs will also receive a free, customized Impact Report from Acumen Financial Advantage. This report uses real data to model the potential charitable contributions a credit union could generate, both locally and for Children’s Miracle Network Hospitals, by implementing one of these strategies. It's a powerful way to visualize the direct, measurable good that can come from aligning financial performance with purpose.
“This is what the credit union difference looks like in action,” said Nick Coleman, Managing Director, Program Development with Children’s Miracle Network Hospitals. “Together, we’re turning values into visible impact, one post, one account, one child at a time.”
Get Involved
- Take your selfie.
- Post it on LinkedIn with #BrightFutures4Kids and tag friends.
- Visit www.acumenfa.com/bf4k to learn more about how your CU can make a difference.