Albuquerque, NM (February 11, 2026) |
First Financial Credit Union has been named the official naming rights partner of Albuquerque’s premier outdoor concert venue, which will debut as First Financial Credit Union Amphitheater beginning with the 2026 season.
Located just outside Albuquerque against the backdrop of the Sandia Mountains, First Financial Credit Union Amphitheater is a longtime destination for live music in the region. Each year, the venue hosts concerts spanning major touring acts and emerging artists like Paul McCartney, Wiz Khalifa, and Lainey Wilson, welcoming fans from across New Mexico under the open night sky.
Over recent seasons, First Financial Credit Union has become part of that experience – first through its sponsorship of the VIP club, and now by putting its name on the marquee as naming rights partner. As part of this partnership, First Financial Credit Union will introduce new benefits for fans. Credit Union members will now receive perks including Fast Lane entry and access to special events. All fans will have opportunities to participate in summer sweepstakes and engage with an onsite photo experience designed for social sharing.
“This naming rights partnership allows us to show up for our community in a meaningful, highly visible way,” said Ron Moorehead, CEO of First Financial Credit Union. “As a member-owned financial cooperative, we want people to understand that how they manage their money can be local, personal, and purpose-driven—and this amphitheater helps us tell that story.”
For First Financial Credit Union, the partnership reflects its longstanding commitment to the communities it serves. By aligning with a venue that plays a meaningful role in New Mexico’s live music landscape, FFCU will connect with local audiences throughout an entire season of live events.
“This amphitheater has played a central role in New Mexico’s live music story for decades, consistently drawing fans and artists to the region,” said Rob Scolaro, Senior Vice President and Head of Venue Sales at Live Nation. “Partnering with First Financial Credit Union brings a local institution into that story in a way that not only supports the fans but enhances their live music experience.”
With an exciting lineup already announced for 2026, including Peso Pluma, Luke Bryan, and Mötley Crüe, fans can find upcoming show announcements and more details about First Financial Credit Union Amphitheater at FirstFinancialAmp.com or by following @FirstFinancialAmp across social media.