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Raiz Federal Credit Union president and CEO Max Villaronga represents El Paso and the credit union movement during Opportunity Knock$ congressional event

El Paso, TX (May 19, 2026) |

Raiz Federal Credit Union and CEO Max Villaronga recently joined credit union leaders, policymakers, and community advocates in Washington, D.C., for the Opportunity Knock$ Congressional Panel Discussion & Reception, a national conversation focused on financial empowerment, economic opportunity, and the impact of community-based financial institutions.

Hosted at the U.S Capitol Visitor Center during Financial Capability Month, the event brought together leaders from across the country to discuss the importance of accessible financial education, long-term financial stability, and solutions that help families build stronger futures.

Villaronga participated as part of the nationally recognized PBS series Opportunity Knock$, which features real stories of financial challenges, growth, and resilience while connecting families with trusted financial guidance and support. Raiz Federal Credit Union is featured in the series through its commitment to helping members and communities grow through opportunity-focused financial solutions.

The congressional event focused on financial access, education, and collaborative solutions that support long-term stability for working families and underserved communities. It highlighted how credit unions and community-based organizations continue creating pathways to economic growth and mobility through education, financial access, and community-driven support.

“At Raiz, we believe financial empowerment starts with meeting people where they are and helping them see what’s possible,” said Max Villaronga, President and CEO of Raiz Federal Credit Union. “Opportunity Knock$ brings those conversations to life in a meaningful and human way by showing real stories, real challenges, and real pathways forward. Being part of this national conversation was an honor because it reflects who we are at Raiz: people helping people through moments that truly matter.”

Raiz Federal Credit Union continues to support initiatives that strengthen financial capability, expand access, and create opportunities for individuals and families not only in our Borderland region but on a national scale.

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