CUInsight's Greg Michlig is joined by Larry Meador, Chief Executive Officer at evok credit union marketing for a quick 3 question interview about marketing and member growth...
Three questions:
- (0:34) Your agency works with credit unions across the country on growth, member acquisition, and brand strategy. From your perspective, what’s the biggest shift happening right now in how credit unions need to think about marketing and member growth?
- (4:03) Your team has done a lot of work recently around persona development and behavior-based marketing for credit unions. Why are so many traditional demographic-based marketing strategies starting to fall short?
- (7:21) As credit unions compete against larger banks, fintechs, and increasingly digital consumer expectations, what are the smartest organizations doing differently right now to position themselves for long-term growth?
Click here to learn more about evok credit union marketing!
