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SELCO Community Credit Union named finalist for national nonprofit communications award

SELCO is one of nine finalists nationwide for PR Daily’s Nonprofit Communications Campaign of the Year for its SELCO Steps Up philanthropy program

SPRINGFIELD, OR (June 24, 2026) |

SELCO Community Credit Union has been named a nationwide finalist for PR Daily’s 2026 Nonprofit Communications Awards in the Nonprofit Communications Campaign of the Year category for its communications campaign supporting SELCO Steps Up.

Presented by PR Daily and Ragan Communications, the Nonprofit Communications Awards recognize organizations, teams, and communicators behind campaigns and initiatives that inform communities, inspire action, build trust, and advance important causes. SELCO is one of nine award finalists, including UNICEF USA, the Muscular Dystrophy Association, and others. Winners will be announced Sept. 30 during an awards luncheon at the Yale Club in New York City.

SELCO earned its finalist status for a two-year public relations campaign supporting SELCO Steps Up, SELCO’s statewide, employee-powered philanthropic model that launched in 2024.

“We’re honored to be recognized by PR Daily alongside so many outstanding organizations doing meaningful work,” said Bob Newcomb, SELCO President and CEO. “This recognition reflects the importance of thoughtful, authentic communication in bringing people together around a shared purpose. By helping tell the stories of the educators, students, nonprofits, and volunteers at the heart of SELCO Steps Up, this campaign has expanded awareness, inspired participation, and ultimately helped us create a greater positive impact throughout Oregon.”

SELCO Steps Up reimagined the credit union’s approach to community engagement by empowering employees to help guide local giving and volunteer efforts. Since its launch, the program has provided nearly $1 million in support and thousands of volunteer hours through initiatives such as educator grants, scholarships, nonprofit sponsorships, and more across the communities SELCO serves.

The recognition marks the latest national honor for SELCO Steps Up. Earlier this year, the Steps Up public relations campaign earned a “Category’s Best” Diamond Award from America’s Credit Unions, and the program itself was recognized as a finalist for the Credit Union Times’ Luminaries Award for Community Impact.

For more information about SELCO Steps Up, visit selco.org/steps-up.

SELCO Community Credit Union

Founded in 1936 by a group of fiscally minded teachers, Springfield-based SELCO Community Credit Union today serves more than 150,000 members as one of the largest and longest-standing Oregon-based credit unions. A not-for-profit, federally insured, member-driven financial cooperative with more than $2.9 billion in assets, SELCO provides exceptional rates and low fees on a full range of financial products and services, including banking, mortgages, personal and business loans, investment management, and property & casualty insurance. Membership is available to anyone who lives or works in one of the 27 Oregon or eight Washington counties SELCO serves. For more information or to become a member today, stop by one of SELCO’s 15 branches, visit selco.org, or call 800-445-4483.

Contact

Jacob Berns, SELCO, 541-338-3841, jberns@selco.org
Zack Hall, DVA Advertising & PR, 775-338-0745, zack@dvaadv.com

SELCO Steps Up

The SELCO Steps Up program aims to create positive, innovative, lasting change through volunteerism, resource support, and collaboration with community partners. In 2024, SELCO reinvested nearly $415,000 in the communities it serves through educator grants, scholarships, and impact-driven sponsorships. SELCO staff also committed nearly 1,400 volunteer hours last year alone. As a credit union founded by teachers, education is a cornerstone of these efforts, with a focus on removing barriers to financial literacy. By empowering individuals and families to achieve financial well-being, SELCO strives to build a strong foundation for all its members and neighbors. Learn more at www.selco.org/steps-up.

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