LAKE CHARLES, LA (July 23, 2026) |
CSE Federal Credit Union has been recognized with the 2026 Luminate Radiance in Marketing Award for Social Media in the $150+ Million Asset category. The award honors CSE's creative "New Website Scavenger Hunt" campaign, which successfully engaged Members while introducing them to the credit union's newly redesigned website.
Over five consecutive days, CSE challenged Facebook followers with daily riddles that directed participants to specific pages throughout its newly redesigned website. Members who successfully solved each clue were entered into daily $25 prize drawings, while those who completed every challenge became eligible for a $100 grand prize.
CSE Chief Marketing Officer Colleen Drozda Desselle said the success of the campaign reflects CSE's focus on combining innovation with Member education. She said "This recognition is a testament to our team's creativity and dedication to putting our Members first. We wanted our website launch to be more than just a redesign. We wanted it to be an experience that encouraged Members to discover new tools, services, and resources. We're grateful to Luminate for this honor and proud of the positive engagement the campaign generated."
The award reflects CSE's continued commitment to creating innovative digital experiences that educate, engage, and better serve Members throughout Southwest Louisiana.
