Jack Henry & Associates, Inc. (NASDAQ:JKHY) is a leading provider of technology solutions and payment processing services primarily for the financial services industry. Its Jack Henry Banking® division announced today that more than 100 banks have selected JHA Online Financial Management powered by Geezeo® to enhance their digital services.
JHA Online Financial Management integrates the Geezeo platform with transaction data from Jack Henry & Associates’ core systems to present a seamless user experience through NetTeller Online Banking™, goDough® mobile banking, and Banno™ digital banking solutions. The sophisticated transaction categorization, budgeting, alerts, cash flow calendars, and data aggregation tools empower consumers to better manage their financial health from a holistic perspective.
At Gallipolis, Ohio-based Ohio Valley Bank, nearly 40 percent of online financial management customers converted to JHA Online Financial Management within the first two months of offering the solution. Bryna Butler, vice president of Ohio Valley Bank, shared, “Our internet banking customers are transitioning many of their activities to mobile devices, making a seamless experience between the digital services a top priority for us. JHA Online Financial Management offers us that fluidity while also providing a more reliable aggregation service that can support both our customers and our marketing endeavors.”
Ohio Valley Bank is also leveraging JHA Online Financial Management’s built-in marketing platform, which provides the financial and behavioral analysis needed to generate accurate consumer insights and highly targeted promotional offers. The bank’s customers will participate in a sweepstakes hosted by Geezeo early this year to promote adoption. The contest is a component of the platform’s ongoing complimentary marketing support.
Butler continued, “This platform is one of the easiest online services we’ve ever implemented. Our employees love the interface. Plus, this type of visual financial goal setting has been requested by our young adult advisory board; we’re happy that Jack Henry Banking and Geezeo have joined together to provide the services that our target audience is seeking.”
Stacey Zengel, president of Jack Henry Banking, added, “Creating a rich, rewarding digital experience is paramount for any financial institution’s growth. JHA Online Financial Management offers a modern, engaging experience for the end user while acting as a business driver for the financial institution. It’s that combination of added service and revenue drivers that create compelling industry trends.”