CURateReset, the provider of Financial Product Reset, Acquisition and Retention Software, today announced Arbor Financial Credit Union will be offering Reset Personal Loan, Reset Credit Card, and Digitial Pre-Approval Auto Recapture solutions to its members. Arbor Financial Credit Union, headquartered in Kalamazoo, MI serves almost 40,000 members and has almost $600 million in assets. The agreement with CURateReset provides Arbor Financial Credit Union with simple, easy and attractive digital solutions to retain existing loans, as well as originate more credit cards.
“We are excited that Arbor Financial has joined the CU RateReset family of credit unions and will be an integral player as we develop member focused digital solutions. Arbor is committed to making sure their members see value and feel a relevance in their relationship with their credit union. They are committed to meeting the challenge of digital transformation as they explore new and frisctioinless ways to improve the Member Experience, “ said Joe Brancucci, President of CU RateReset.
“Arbor Financial prides itself on delivering innovative and creative solutions to help our members save money and time. CURateReset’s products are a natural strategic fit as they help us deliver on our vision of building lifetime financial partnerships with our members and create even greater member value, ” said Jeff Deshane VP of Loan Services at Arbor Financial.