Affinity Federal Credit Union introduced itself to the Norwalk community by hosting its third “In Your Neighborhood” event in partnership with the Cooperative Credit Union Association on July 28.
The Cooperative Credit Union Association’s “In Your Neighborhood” events allow credit unions to introduce themselves to their communities by connecting with residents in places they frequent and treating them to a cup of coffee or something to eat.
Affinity’s event was held outside of Francesca’s Italian Deli located directly across the street from Affinity’s Norwalk Branch. Patrons of Francesca’s were given discounts of up to $5 towards their coffee or breakfast for a few moments of time to discuss the credit union difference.
“Many community members remember the former NEA Credit Union branch, which was in a different location,” said Juan G. Londoño, the Norwalk Branch Manager. “This was a great way for us to meet some new people and get our name out there. I hope we can do it again.”
Affinity recently completed a merger with NEA Credit Union and the “In Your Neighborhood” event gave its team members the opportunity to present themselves to the community.
“Many of the people who visited with the Affinity team on Saturday morning took time to really listen and hear about the benefits of banking with the credit union,” said Candice Nigro, vice president of strategic marketing with CCUA. “Many of the patrons were familiar with credit unions, but didn’t know that Affinity was so close or variety of services offered by the credit union.”
The Cooperative Credit Union Association completes “In Your Neighborhood” events as part of its “Better Values, Better Banking” consumer awareness campaign. The events allow CCUA member credit unions to present themselves to the communities they serve and bring awareness to the credit union difference.
To learn more about joining Affinity Federal Credit Union, please visit www.joinaffinity.com