Each October since 1948, credit unions have joined together to recognize International Credit Union (ICU) Day. This year, as we approach the 70th anniversary of the special event on October 18th, we prepare to celebrate under the theme, “Find Your Platinum Lining.” With a nod to the traditional gift of platinum for 70th anniversaries and the old saying “every cloud has a silver lining,” this year we truly celebrate the impact that credit unions continue to make for their members, and their communities.
At CU Social Good, we have been collecting and sharing the stories of charitable donations, scholarships, financial literacy education, and volunteerism, since 2013, and the good news continues to roll in. So far, in 2018, we have already collected stories that add up to more than $11 MILLION in community impact, plus nearly 25,000 volunteer hours!
These stories have ranged from incredible tales of volunteering at Habitat for Humanity to supporting the Relay for Life, from saving abandoned pets to collecting and distributing needed school supplies, from providing free workshops for first-time home buyers to stocking local food pantries, from awarding generous educational scholarships to providing backpacks of food for hungry kids, and from cleaning up local parks to raising money for Children’s Miracle Network Hospitals. There are even heart-warming stories about credit unions providing loans for consumers when they haven’t been able to get financing from other financial institutions.
And that’s not all. Credit unions are also well-known for their numerous “give back” projects that are incorporated into many local, state, and even national industry events. These good deeds are not a response to an “ask” but because credit unions believe they exist for a higher purpose; for service. Wherever they land, credit unions leave the community a little bit better for having been there.
That is why we are encouraging credit unions from around the United States to join us in anticipation of ICU Day, in spreading the word about the “Platinum Lining” that credit unions provide to individuals, and to entire communities, all year round!
We invite all credit unions, large and small, along with credit union organizations, to join CU Social Good today. Simply sign up on the home page, create your profile and password, and you are ready to participate in the next big credit union movement – telling the social impact story! Not to mention, the earned media and the personalized CU Social Good Impact Reports you will receive as well! It’s a win-win for your credit union, and for the entire credit union movement – and it’s all FREE, thanks to our sponsors!
Together, we can promote the real “Platinum Lining” that credit unions provide each and every day.
We would like to thank our CU Social Good sponsors: Nebraska Credit Union League; Tennessee Credit Union League, The Wisconsin Credit Union League, Illinois Credit Union League; Heartland Credit Union Association; American Association of Credit Union Leagues; Association of Vermont Credit Unions; Minnesota Credit Union Network; LSC; Mississippi Credit Union Association; and Montana’s Credit Unions.
There are more sponsorship opportunities available and needed to continue this work. To learn more, visit cusocialgood.com/sponsors.
Please like our CU Social Good Facebook page and follow us on Twitter @CUSocialGood today!
