Raddon®, a Fiserv company and provider of innovative research, insightful analysis and strategic guidance to financial institutions, today announced that in the past year, more than 150 financial institutions have selected or implemented Integrator Advance™ from Fiserv to enhance their approach to customer marketing.
The intuitive Integrator Advance platform, which is also offered with several tiers of outsourced support and execution, helps financial institutions accurately segment their members or customers and market directly to them – extending offers to the right individuals and households based on analytics that help identify specific opportunities.
“We use Integrator Advance to help us with big decisions and tactical execution,” said Karen Church, CEO, ELGA Credit Union. “For example, we have a scorecard that we share with our entire team of associates to track cross-sales, products per household, profitability per household, loan balances and deposit balances. We use that data in combination with other Raddon insights to structure our marketing and business strategy to be successful both short- and long-term.”
Integrator Advance makes data from an MCIF system (Marketing Customer Information File), which is typically available only to staff in marketing roles, available and actionable to additional financial institution staff who can benefit from a better understanding of members or customers. This may include people in roles such as loan officer or financial institution management. With a web-based architecture that works on any device and an intuitive user interface, Integrator Advance makes complex marketing segmentation, planning and reporting sharable and digestible. This facilitates better decisions and helps drive demonstrable results.
“With Integrator Advance, we’re able to eliminate guesswork about which products and offers will best meet the needs of members,” said Darin Moody, CEO, Utah First Credit Union. “It’s not a flavor of the month approach – it’s a specific answer to a specific need. With the right insights we’re not just marketing, we’re engaging our members.”
Integrator Advance is part of the Market Performance EdgeSM suite of solutions from Raddon and Fiserv that enables financial institutions to grow and better serve customers via integrated multi-channel marketing. Integrator Advance can be used by any financial institution on any core account processing platform.
“Integrator Advance enables a holistic approach to marketing based on an understanding of each individual,” said Bill Handel, vice president of research, Raddon. “ELGA Credit Union and Utah First Credit Union exemplify how data and insights can be harnessed to help credit unions know, act and grow by delivering a more relevant and engaging experience – which is key in today’s increasingly crowded and competitive financial environment.”
Additional Resources:
- Integrator Advance - https://fisv.co/integrator