MSU Federal Credit Union (MSUFCU) is pleased to announce it has received two awards from the Marketing Association of Credit Unions (MAC): one in the category of Direct Mail Series, and the other in Marketing Segment Program.
In the Direct Mail Series, the Credit Union team created and sent mailers to incoming Michigan State University (MSU) and Oakland University (OU) students and their parents promoting a $100 offer to those students opening new checking accounts. For MSU, the response rate was 22.47%, and for OU, the response rate was 16.71%. The average response rate for direct mail campaigns is generally .5% to 2%, according to JWM Business Services.
For the Marketing Segment Program, the MSUFCU team appealed to new MSU and OU students with an introduction to the Credit Union. The combined response rate for the mailers was 20.64%.
“We are excited to receive these awards in recognition for our team’s work in promoting our products and services to prospective members,” said Deidre Davis, MSUFCU’s Chief Marketing Officer. “It is rewarding to connect potential members in a way that resonates with them. These mailings also inform them about a great opportunity to establish a partnership with a financial institution whose mission is to help them achieve their dreams.”