Five industry-leading consulting firms have joined forces to launch Credit Union Impossible, a unique competition for one small asset-sized credit union to win one year’s worth of consulting services. The firms—Humanidei, LeveragePoint, uncommn, Your Marketing Co, and Your Credit Union Partner—have developed a prize package of one-on-one strategic consulting, executive development, marketing and public relations advice and services for the winning credit union.
Credit unions under $100 million in assets can apply immediately at CUImpossible.com.
“The community still has underserved and underbanked. Payday lenders prey on those that do not know better, but still the credit union loses members or struggles to grow assets,” said Bo McDonald, CEO of Your Marketing Co., which specializes in helping credit unions. “When small credit unions go away, rural communities and underserved markets are in jeopardy of losing their financial advocates.”
Each participating firm has a wealth of experience in the credit union industry and understands the challenges many small credit unions face as they work to compete and grow. These firms are committed to helping credit unions thrive while continuing to meet their members’ unique needs.
- “Humanidei understands that no matter the asset size, it is people that make credit unions what they are. We coach credit unions to maximize the unique value of human contributions to fuel growth and reach their full potential.” --Jill Nowacki, President/CEO, Humanidei
- “Leverage Point helps credit unions think strategically about their communications and we want to help small credit unions tell their stories to their communities to make an impact.” --Dan Mayfield, Public Affairs Director at Leverage Point Inc., a lobbying and public affairs firm Albuquerque, New Mexico
- “A small credit union can and should have an online presence that is compelling, convenient, and speaks to their members’ lifestyle. At uncommn Marketing Partners, we develop websites that allow organizations of all sizes to look and function their absolute best on any device.” -- Marne Frankilin, CEO of uncommn
- “Your Credit Union Partner exists to help leaders identify practical strategies that support growth, profitability and relevance. Our guidance comes from decades worth of “hands-on, in the trenches” credit union experience. Many of our clients are among the most profitable and fastest growing credit unions.” -- Alison Carr MBA, CUDE, I-CUDE Chief Strategic Officer
The winning credit union will receive a holistic plan customized for the chosen credit union, with partners collaborating and working directly with the credit union to fulfill the project scope.
The Basics:
- Applications accepted October 8 - December 6, 2019
- Finalists announced January 13, 2020
- Final credit union announced January 27, 2020
The Goodies:
- Strategic Planning with Your Credit Union Partner
- Strategic Marketing Plan + Execution with Your Marketing Co.
- Website by uncommn Marketing Partners
- Leadership Coaching with Humanidei
- Public Relations with Leverage Point
Find out more at CUImpossible.com where you can learn the detail of the competition, find application forms, learn about our team, and the specifics of what you’ll win.