CU Awareness LLC announced today that Alabama is launching the Credit Union AwarenessTM program. The program aims to increase consumer consideration and connect more consumers directly to credit unions. Together, Credit Union Awareness and credit union participants have exceeded consumer consideration goals by 8 points from the 2019 baseline.
“Since launching the program in early 2019, consumer consideration has risen from 13% to 21% in 2021. I’m excited to see this momentum continue to grow nationwide with the help of Alabama credit unions,” said Chris Lorence, executive director of CU Awareness LLC. “Thank you to our newest participants in Alabama, and the League of Southeastern Credit Unions, for leading this groundbreaking program in their state.”
Credit Union Awareness has gained national support, including the following new participants in Alabama:
Alabama Credit Union
Alabama Teachers Credit Union
AlaTrust Credit Union
America’s First Federal Credit Union
Gulf Coast Federal Credit Union
Heritage South Credit Union
Jefferson Credit Union
North Alabama Educators Credit Union
Valley Credit Union