Air Force Federal Credit Union (AFFCU) is pleased to announce the appointment of Greg Barnes as the Credit Union’s new Executive Vice President and Chief Operating Officer (COO).
Barnes began his new duties at AFFCU in late March 2022. He succeeds AFFCU's former COO, Bob Sherwood, following his retirement in August 2021 after 17 years of service to the organization.
Greg Barnes joins AFFCU with 20 years of credit union and banking experience, most recently as the Senior Vice President (SVP) of Retail Product and Digital Experience at Broadway Bank, a $5 billion bank with headquarters in San Antonio, Texas. As the SVP of Retail Product and Digital Experience, Barnes was responsible for product growth & management, channel innovation, and digital delivery of consumer products.
Prior to his role at Broadway Bank, Barnes held chief marketing officer roles at One Nevada Credit Union in Las Vegas, Nevada, and Unity One Credit Union based in Fort Worth, Texas, where he led multiple charter conversions, rebranding initiatives, new market introductions, digital strategies, and new product growth efforts.
"It's an exciting time in our organization as we prepare to launch a new digital banking platform and unveil a new website. During our search, we sought a candidate with a background in digital innovation and a focus on the member experience,” said Ryan Ross, President and Chief Executive Officer of AFFCU. “We’re confident that Greg’s skills and knowledge will bring immense value to AFFCU when combined with our strong financial position and dedicated team,”
Ross added.
Barnes earned a Bachelor of Science in Mass Communications from Texas Wesleyan University. Throughout his career, he's volunteered for multiple advisory roles within the financial industry and has won numerous awards for his extensive experience in strategic vision, operations, sales, and executive leadership.
I’m excited to join AFFCU at such a pivotal moment for the Credit Union. I look forward to helping take the organization to the next level,"
Barnes stated.
Greg Barnes, Executive Vice President and Chief Operating Officer of AFFCU