WHAT: Larky, a fintech provider proactively connecting financial institutions with their audience in the right place and at the right time, has announced 2023 plans to participate in additional joint marketing activities with its Independent Software Vendor (ISV) partners.
Larky works with several industry-leading mobile banking providers to enable financial institutions (FIs) to deliver customized nudge® push notification campaigns to account holders directly through their mobile banking apps. Among Larky’s ISV partners are Access Softek, Bankjoy, Connect FSS, Constellation, Finastra, Lumin Digital, Mahalo Banking and MDT.
WHY: Larky is coordinating joint marketing activities with its ISV partners to strengthen strategic relationships and maximize the promotion of its push solution among FIs. By expanding its partner relationships and enhancing nudge® marketing strategies, Larky will also develop greater revenue opportunities within its partnerships.
HOW: Larky plans to conduct a series of ranging joint marketing activities with its ISV partners throughout 2023. Larky will hold joint events with its partners to foster connection, create networking opportunities and enhance cross-team cohesion. Larky’s marketing activities will also include sales training sessions with its ISV partners to strengthen communication efforts and augment its growth among the mobile banking providers’ FI customers. In addition, social posts will be shared to promote these fintech partnerships and spread awareness among FIs of the mobile banking providers that offer easy access to Larky’s push notification technology.
CONTACT: For more information on Larky’s ISV partnerships, contact Gabriela Lumpkin at gabriela@williammills.com or Angelo D. Jones II at angelo@williammills.com.