InTouch Credit Union (ITCU) is enhancing their services with a new digital communications platform to provide customers with easier and more efficient ways of interacting with the credit union. Members of ITCU are now able to chat, text and will soon have access to video banking. ITCU has multiple branches across more than 10 cities in Nevada, Michigan and Texas. This new technology will provide members with increased access to banking services.
“Engaging with our members in a relevant way has been our biggest challenge in the past, a challenge that we are overcoming with increased secure high-tech communication that our members will love,” said Kent Lugrand, President and CEO, InTouch Credit Union. “We’re partnering with Eltropy to allow our customers effectively seamless conversations that shift securely from one platform to the next between calling, texting, and chatting online. The Texting platform has launched and is such a unique and helpful tool. Now we’re on the cusp of rolling out Video Banking in the near future. We look forward to creating an even more enjoyable and engaging financial experience for our members!”
Following the traditional credit union model, every member is a shareholder of their institution. That means the money credit unions bring in goes back to the members in the form of benefits like lower loan rates and higher saving rates. These new communications options will also benefit members by allowing them to bank on their own terms.