In researching an upcoming report on marketing analytics, two conversations with fintech vendors stand out for reasons that have nothing to do with the report itself. In the first discussion, I asked the vendor what his firm was doing in the marketing analytics space. His response:
“We fulfill the promise of big data by getting the right customer data to the people on the front line.”
I got queasy at “fulfill the promise” and lost my cookies at “big data.”
The second conversation went much better. In the course of that call, the person I was talking to made the following comment:
“Banks must do digitally what the best-trained call center or branch rep does.”
