Is it Possible to Differentiate a Checking Account?
bySteve Topper How does one really define a breakthrough in product development? What is required to make an existing product uniquely different? Finally, is it possible to create an exciting…
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Inside look at Hurricane Sandy’s Devastation with NJCUL’s Pres/CEO Paul Gentile
A couple days ago this video interview withNew Jersey Credit Union LeaguePresident/CEO Paul Gentile would have been impossible. With their power recently restored, Paul took time from his busy…
CUES Next Top Credit Union Exec Finalist Series: Community CPS Australia’s Cas Scott
Completing ourCUES 2012 Next Top Credit Union Execfinalist series isCommunity CPS Australia's Cas Scott. That's right; she's from Australia -- our first guest from the land down under. A…
CUES Next Top Credit Union Exec Finalist Series: Allegacy FCU’s Ashley Kohlrus
Allegacy Federal Credit Union's CXO Ashley Kohlrusis the next finalist in ourCUES Next Top Credit Union Exec interview series. Ashley's project focuses on "Mapping the Member Experience" through her…
CUES Next Top Credit Union Exec Finalist Series: PSECU’s Nate Muniz
Third up in this week'sCUES Next Top Credit Union Executive finalist series, we haveNate Muniz from PSECUin Harrisburg, PA. Nate's project focuses on his Keystone Network, which is a…
CUES Next Top Credit Union Exec Finalist Series: Conexus Credit Union’s Jill Huls
Second up in this week'sCUES Next Top Credit Union Executive finalist series, we haveJill Huls from Conexus Credit Union in Regina, Saskatchewan, Canada. Jill's project focuses onwealth management at…
CUES Next Top Credit Union Exec Finalist Series: OSU FCU’s Peter Walker
One of my favorite series of interviews to conduct each year involves theCUES Next Top Credit Union Exec finalists. These young credit union professionals are full of energy, ideas,…
If Nationwide Insurance Can Do It, So Can Credit Unions
What’s the difference between a bank and a credit union? Credit union marketers tend to make a mountain out of a molehill when it comes to that age-old question.…
Why Do People Switch Banks?
About two months ago, I changed the tagline on this blog. Thanks a lot for noticing [sarcasm]. Google it. It’s a line from a Grateful Dead song, but it perfectly…
Credit Union Marketers Excel in 2012 CUES Golden Mirror Awards
It's that time of the year again when CUES releases it Golden Mirror Awards to the top credit union marketing campaigns of 2012. This year's contest certainly didn't disappoint as…
CUs’ Checking-Related Fees = Better Value for Consumers
Recently, Bankrate.com released results of its 2012 surveys on bank and credit union checking fees. A comparison of these two surveys suggests that the 50 largest credit unions appear to…