Completing our CUES 2012 Next Top Credit Union Exec finalist series is Community CPS Australia’s Cas Scott. That’s right; she’s from Australia — our first guest from the land down under. A wonderful representative Cas is from Australia, we discussed her project which has everything to do with engaging her credit union in social media. Cas believes by engaging staff, her credit union can anticipate improvements in participation and reach. The credit union’s staff will be asked to share their ‘Booyah!’ moment via Facebook, the moment which has the greatest reach will win one of its weekly prizes. Cas envisage with improvements in staff engagement this will make targeting members more effective in the future.