The latest from Amanda Thomas

Mar 30, 2018 - by Amanda Thomas, TwoScore

3 questions to ask before starting your marketing plan

When loans are down or you need deposits, and you need that business coming in the door ASAP, it’s easy to begin your marketing plan in “execution mode.”  One ...

Feb 21, 2018 - by Amanda Thomas, TwoScore

Embrace your inner scrappiness

One of the things I love most about credit unions is that they are agile, even scrappy.  Credit unions often see their size as a disadvantage, but I think there ...

Jan 17, 2018 - by Amanda Thomas, TwoScore

How to avoid marketing #fails

Here’s a tale of two credit unions.  Both are of equal size, with equal ROA, and equal lending/membership trends.  They have similar fields of membership in similar communities.   ...

Dec 29, 2017 - by Amanda Thomas, TwoScore

Set a leadership example through humility

As this year comes to a close, I have been thinking a lot about leadership. The word that keeps coming to mind is humility. One of the things that sets ...

Dec 18, 2017 - by Amanda Thomas, TwoScore

What’s your attitude size?

I love credit unions because we often have our own “special lingo” talking about our services and our members.  A standard for categorizing in almost every way is asset size, ...

Nov 21, 2017 - by Amanda Thomas, TwoScore

Stop budget shaming your credit union

One of the most popular questions I am asked as a marketing consultant is “how much should we have in our marketing budget?”  The “formulas” and rules of thumb for ...

Oct 25, 2017 - by Amanda Thomas, TwoScore

How to show up when you’re not feeling it

It’s easy to be excited about your job and going to work when things are going really well there and in your personal life.  Cue the “Singing in the ...

Sep 26, 2017 - by Amanda Thomas, TwoScore

The one leadership style that shuts people down

It is no secret that the culture of your credit union can make or break your success.  A good culture can help differentiate you from competitors, help you keep talented ...