The latest from Amanda Thomas

Oct 14, 2016 - by Amanda Thomas, TwoScore

Curiosity did not kill the cat…it was anything but

If you’re anything like me – a “type A” person with a proclivity for curiosity, you probably find yourself in a similar cycle as this: Watch movie, read article, hear ...

Sep 12, 2016 - by Amanda Thomas, TwoScore

3 ways a strong culture impacts your bottom line

Even though culture has been a prevalent word in the business world for some time now thanks to Starbucks, Zappos, Southwest Airlines, and other leading companies, many executives still don’...

Aug 5, 2016 - by Amanda Thomas, TwoScore

Vision test for credit union’s marketing plan

Last week I had my first eye exam in a couple of years, and with a new doctor.  In addition to the normal glaucoma tests and others, they borrowed my ...

Jul 13, 2016 - by Amanda Thomas, TwoScore

Are you communicating results with your credit union team?

There’s nothing worse than working your fingers to the bone and then having your boss, CEO, and/or the board question the value of the credit union’s marketing ...

Jun 16, 2016 - by Amanda Thomas, TwoScore

7 step mid-year marketing review for your credit union

It’s June already!  While that means summer vacations, weddings, and barbecues, it’s also halfway through the year and time to do a performance review…of your marketing plan. ...

Jun 1, 2016 - by Amanda Thomas, TwoScore

The worst word in marketing is…

Imagine you are in a new relationship.  It’s been a great few weeks.  You’ve spent many evenings talking until the wee hours learning about each others’ families, friends, ...

May 10, 2016 - by Amanda Thomas, TwoScore

A lesson in service by Garth Brooks

It was back in 1989 that Garth Brooks released his first album, and I have waited all these many years for him to once again return to touring in concert.  ...

Apr 11, 2016 - by Amanda Thomas, TwoScore

10 things that can kill marketing at your credit union

While there are many external factors that make marketing a difficult art, the success of a marketing campaign is within your control. In fact, here are ten things that undermine ...