The latest from Amanda Thomas

Feb 3, 2015 - by Amanda Thomas, TwoScore

Creating your museum

Congratulations! You’ve started 2015 with a bang and are most likely already executing your strategic plan to reach the goals set forth this year. Many credit union executives are ...

Nov 17, 2014 - by Amanda Thomas, TwoScore

Make a plan

Writing a marketing plan is a big job, and it is something that needs to be done if you truly want to get the most out of your marketing dollars. ...

Sep 18, 2014 - by Amanda Thomas, TwoScore

10 marketing myths that could be costing your credit union

1. Everyone is going to love this marketing campaign. “Everyone” is not a target market. Does everyone love Harley Davidson or Abercrombie? The key to successful marketing is appealing highly ...

Jul 14, 2014 - by Amanda Thomas, TwoScore

Mid-year halftime review

We have officially turned the corner to the second half of 2014.  The important question is…how are you doing with your 2014 goals? Just as it is important to ...

May 2, 2014 - by Amanda Thomas, TwoScore

10 tips to becoming a great marketer

Last month, I was asked to speak to a group of liberal arts students at a local university for an “Advanced Marketing Concepts” class.  After meeting with the professor ahead ...

Mar 14, 2014 - by Amanda Thomas, TwoScore

Finding your inner hedgehog

One of the best books out there on business is “Good to Great” by Jim Collins.  It had been several years since I read it last, but I recently picked ...

Feb 3, 2014 - by Amanda Thomas, TwoScore

The organic growth challenge

What creates the types of places people love going to?  Think Disney…why do people like to go there?  Because of what they can buy?  Because of the rides?  Because ...

Dec 10, 2013 - by Amanda Thomas, TwoScore

3 steps to proactive marketing

In the financial world, marketing can be almost entirely reactive if we aren’t deliberate about our plans and actions.  “We need deposits,“ we need loans,” and “we need new ...