CU 2.0 Podcast Episode 299: Bo McDonald and the fight to save small credit unions with big marketing

by CU 2.0

Regular listeners know that a pet peeve of mine is how poorly most credit unions market.

And then I discovered Bo McDonald, founder and CEO of Your Marketing Co. where the focus is on marketing for small credit unions.

That’s right: small as in under $400 million in assets.

In most cases, McDonald’s company acts as a kind of in-house marketing department because the institutions he serves often have few if any internal marketing staff.

 

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