The latest from Amanda Thomas

Mar 11, 2016 - by Amanda Thomas, TwoScore

Boost employee engagement for better marketing

You did the research, set realistic goals, developed a tactical plan and now it doesn’t seem to be bringing in new loans/members/deposits, etc. What went wrong? In ...

Feb 16, 2016 - by Amanda Thomas, TwoScore

The two secrets great leaders know

Just because someone’s business card has a fancy title on it does not automatically mean they are a great leader. Great leadership is borne from within and it comes ...

Jan 15, 2016 - by Amanda Thomas, TwoScore

Is inactivity killing your credit union?

“The biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” -Mark Zuckerberg ...

Dec 2, 2015 - by Amanda Thomas, TwoScore

Celebrate the “bobs” at your credit union

My parents are awesome. I am really thankful for their diligence in teaching my twin sister and me the value of hard work and instilling a solid work ethic in ...

Oct 2, 2015 - by Amanda Thomas, TwoScore

What happens at a successful strategic planning session

It’s officially the season for strategic planning as credit unions prepare for 2016 and beyond. Whether your credit union chooses to go off site with its team for a ...

Jul 31, 2015 - by Amanda Thomas, TwoScore

Four things to do when your marketing isn’t working

Have you ever wondered where your marketing is falling short? Ever looked in the rear-view mirror after a campaign and thought, “why didn’t our community get all over that,” ...

May 28, 2015 - by Amanda Thomas, TwoScore

Five things every credit union marketer should know

Throughout the course of speaking at conferences, attending league events, and working with credit union clients all across the country, I get to meet a lot of credit union CEOs ...

Mar 25, 2015 - by Amanda Thomas, TwoScore

March Madness…credit union style.

Ahhhh…the month of March. Brackets, RPI, team picks, tournament games…glory. The month of March is equally exciting for credit unions as we finish up the first quarter, take ...