The latest from Anna Baskin

Nov 21, 2023 - by Anna Baskin, Service Credit Union

How to be a LinkedIn influencer in real life

You’ve heard the expression, “Instagram vs. Reality.” But what about LinkedIn vs. Reality? I was recently waiting for a train with the commuter crowd at Penn Station on a ...

May 22, 2023 - by Anna Baskin, Service Credit Union

Why we all just need to take a collective deep breath

Have you ever been a part of a group mediation session with 140 people, most of whom you’ve never met? As of last week, I can say I have! ...

Nov 18, 2022 - by Anna Baskin, Service Credit Union

Why innovation needs to start from within

How innovative is your credit union? I don’t just mean the products and services you offer to your members. What are you doing as an organization to drive the ...

Jun 10, 2022 - by Anna Baskin, Service Credit Union

Creating member loyalty through financial wellness

Attracting new members is great, but what makes them want to stay with you? At Service Credit Union, we’ve long believed that making our members more financially well should ...

May 5, 2021 - by Anna Baskin, Service Credit Union

How to keep your social media marketing relevant in the age of TikTok

As a millennial approaching the latter half of my 30s, it wasn’t my mortgage, my two kids or my increased spending on eye cream that began to make me ...

Sep 21, 2020 - by Anna Baskin, Service Credit Union

How to keep financial education thriving in a virtual world

As credit union professionals, financial education and wellness is baked into our philosophy. For many of us, that’s included in-person learning, including fairs and classroom visits. But with traditional ...

Apr 22, 2020 - by Anna Baskin, Service Credit Union

Helping members adjust to the new contactless way of life

We are now about a month into our new, isolated way of life, and while this will never feel like “normal,” I must admit, it still boggles my mind when ...

Oct 11, 2018 - by Anna Baskin, Service Credit Union

How to make credit unions appealing to Gen Z and beyond

Confession No. 1: I had very little knowledge of what a credit union was before I actually started working at one earlier this year. It’s …. something to do with ...