The latest from Ben Stangland

- by Ben Stangland, Strum

Purpose-driven brands matter more than ever

Purpose-driven branding is becoming increasingly more important, as people more intentionally seek brands that have a purpose beyond profit – brands that stand for something, and act on their shared values ...

- by Ben Stangland, Strum

The dangers of misidentifying your best members

Every credit union feels they understand their best members. But, in truth, your best members are often the most difficult to understand.  High-value members often have several products, use different ...