The latest from Brad Banyas

Jul 22, 2014 - by Brad Banyas, OMI

Social media for credit unions

It seems like everyone is talking about social media these days, and for good reason; if you are not involved with social media marketing you are missing a significant opportunity. ...

Jun 11, 2014 - by Brad Banyas, OMI

Welcome to a new era in member communications

Welcome to a new era in member communications. Just about everybody has a smartphone these days. iPads are more common than laptops. And nobody sends a letter anymore. Analysts predict ...

Apr 29, 2014 - by Brad Banyas, OMI

Member communications management

Financial institutions face the challenge of managing the cost of customer communications. One way to do cut cost is to “go paperless,” but the truth is that most member and ...

Mar 6, 2014 - by Brad Banyas, OMI

Every communication is critical

Is your organization so intently focused on lead generation and customer acquisition that you are ignoring your most important customers…the ones you already have?  It is ironic that organizations ...

Feb 11, 2014 - by Brad Banyas, OMI

Data integration and cross-channel marketing: Systems and strategies are needed for financial services firms to succeed

Marketing professionals in the financial services industry face a number of challenges integrating customer data and cross-channel marketing.  While banks, credit unions and other financial institutions often have a wealth ...

Jan 13, 2014 - by Brad Banyas, OMI

Online member correspondence – drive adoption with best practices

Nearly all banks and credit unions offer electronic statements. But despite advances in online technology, and in the face of popular sentiment to “be green,” most financial organizations continue to ...

Dec 6, 2013 - by Brad Banyas, OMI

Measuring member loyalty

How Likely Are Your Members to Recommend You? Most credit unions are always searching for better ways to understand and serve credit union members. This fundamental tenant is deeply embedded ...

Nov 5, 2013 - by Brad Banyas, OMI

Leverage your vendors via the cloud

Most credit unions use third-party providers in the communication supply chain to deliver member communications on their behalf. Outsourcing these activities can save money, but many financial institutions struggle with ...