A tale of two websites
Once upon a time, in the kingdom of URL, there lived two identical twin Online Marketing Managers. They managed two of the king’s banking websites which were the same ...
The latest from Bradley Blue
The Uberized credit union
So many recent articles have talked about our need to “Uberize” credit unions. But how? How can we disrupt an industry that has traditionally had little competition by ...
5 reasons to rethink your rebrand
Four years ago, I had the great fortune of participating in a highly successful rebranding project for Logix Federal Credit Union – formerly Lockheed FCU. The reasons for the rebrand were ...
Good service is the new “Purple Cow”
Being a purple cow is great if you want to get attention, but don’t expect anyone to drink your milk. I’m a big fan of Seth ...
OH NO HE DI-N’T – Your ten step template for a great Yelp response
Open dialogue with stakeholders: If employees are mentioned by name, let them know and collect their account of the interaction. Inform management that a negative review has been posted, then ...
The credit union indifference
“Credit unions offer better rates, better service, and fewer fees” says the voice on the radio “And almost anyone can join!” To summarize: “take our ...
How David can beat Goliath in capturing Millennials
Everybody loves a David and Goliath story, especially when we are in a small but virtuous “David” industry facing Goliaths. It may be part of who we are as a ...
Ego vs. ROI: Why a viral goal is wrong for your credit union brand
At a recent conference, the speaker pointed out a “viral” TD Canada YouTube video series with an Automated Thanking Machine. In this campaign, a (very expensive) fake ATM is filmed ...