The latest from Emily Thomson

- by Emily Thomson, CRMNEXT

Member service: all for one and one for all

“Customer service shouldn’t just be a department; it should be the entire company.” Tony Hsieh, CEO, Zappos  Solidarity. From shoe sizes to financial requests, the days ...

- by Emily Thomson, CRMNEXT

Member service: Matters of life and death

1,000 Songs in Your Pocket. Did you know that Apple wasn’t the first to introduce the MP3 player?   The first digital music player was invented by a four-man ...

- by Emily Thomson, CRMNEXT

CRMs are about relationships, so date one

Dear reader, will you accept this rose?  Whether you’re an avid fan of The Bachelor franchise or not, I’d be willing to bet this iconic question rings a ...

- by Emily Thomson, CRMNEXT

Superheroes – We “C U”

“I think a hero is an ordinary individual who finds strength to persevere and endure in spite of overwhelming obstacles.” – Superman Superheroes are figures who rise to the ...