The latest from Holly Buchanan

Mar 6, 2015 - by Holly Buchanan, Buchanan Marketing LLC

How to win with women small business owners

Credit unions have an immediate advantage with women small business owners.   All the same reasons why women use credit unions for their personal accounts apply to their business accounts as ...

Nov 26, 2014 - by Holly Buchanan, Buchanan Marketing LLC

Why aren’t your members referring you?

“Work is going ok for now, but there’s a rumor they’re going to downsize our department. The kids are good. Jennifer said the funniest thing the other day. ...

Sep 2, 2014 - by Holly Buchanan, Buchanan Marketing LLC

How credit unions can connect with Gen Y women

Talk to most Gen Y women and you’ll find out they care about what they eat.   They look for organic food, farmers’ markets and locally grown produce.   “Farm to ...

May 19, 2014 - by Holly Buchanan, Buchanan Marketing LLC

Why members don’t believe you when you talk about member service

When you say, “We have excellent member service.” Your members hears, “Blah, blah, blah, blah.” Members have heard it all before.   And too many times that “excellent member service” was ...

Feb 20, 2014 - by Holly Buchanan, Buchanan Marketing LLC

How couples make financial decisions

Have you ever noticed that couples aren’t always on the same page financially?  They often make financial decisions in different ways. It’s important to understand what criteria matters ...

Nov 21, 2013 - by Holly Buchanan, Buchanan Marketing LLC

Three biggest mistakes when marketing to women

“OMG – I can shop for a loan in my PJ’s, while drinking wine, so that I can go on a shopping trip with my girlfriends and buy new shoes ...

Jul 29, 2013 - by Holly Buchanan, Buchanan Marketing LLC

The Question Every Woman is Secretly Asking

When a woman is deciding whether to work with a financial company or professional, there’s one question that is going through her mind.  And the problem is she’s ...

Jun 5, 2013 - by Holly Buchanan, Buchanan Marketing LLC

Women-Winning Questions – Ask These Questions, Close More Sales

What’s the secret to attracting, retaining and getting more business from your female customers? Ask better questions. How does asking better questions help grow your credit union?  When you ...