Curtain up: Credit union marketing lessons from the theater world

It’s a magical moment when you’re sitting in a theater waiting for a show to begin. The curtains rise, the lights shine brightly and you’re about to enter a completely different world.

Nobody feels that same anticipation about discussing an auto loan, but there are still branding lessons community financial institutions can learn from the stage.

Setting the stage: No second first impressions

Think about the first time you walked into a theater. The set, the lighting and even the welcome you received set the mood right away. It’s the same with your bank and credit union marketing. The first time a consumer interacts with your brand – whether through your website, your app or the front door of your branch – you’re setting the stage. Make sure every element screams your brand’s values and personality. Create a vibe that sticks.


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