The latest from Jeff Kjoller

- by Jeff Kjoller, Loudthought

Getting the most out of your creative agency

As the demands and job expectations on credit union marketers grow, many increasingly turn to the help of an outside advertising or creative agency. This represents a substantial investment in ...

- by Jeff Kjoller, Loudthought

Your board is not your target audience

Credit unions are typically blessed by active and involved boards of directors. These individuals volunteer countless hours of their own time, combined with passion and energy, all in the pursuit ...

- by Jeff Kjoller, Loudthought

Burning your branding ships

There’s an interesting story that goes along with Spanish conquistador Hernan Cortes and his exploration of the New World. According to a mix of history and legend, Cortes decided ...