The latest from Jeff Kjoller

- by Jeff Kjoller, Loudthought

Six tips for better email marketing

Though phishing scams and spam sometimes give it a bad rap, email marketing is still one of the most viable, effective, and inexpensive tools in the marketing mix, especially for ...

- by Jeff Kjoller, Loudthought

Credit unions: Take your marketing seriously

It’s time for credit unions to take their marketing seriously. For too long, credit unions have treated marketing as a nonessential business function, devoting too little time, money and ...

- by Jeff Kjoller, Loudthought

What business is your brand in?

There are an untold number of ways in which we could talk about the concept of branding. We can discuss brand equity, brand power, brand messaging, personal branding, etc. Branding ...