The latest from Jeff Kjoller

Apr 29, 2015 - by Jeff Kjoller, Loudthought

Your credit union’s website life expectancy

The average life expectancy of a human being is 71 years. The average age of a vehicle on the road is 11 years. Your website has a lifespan too. And ...

Apr 8, 2015 - by Jeff Kjoller, Loudthought

Six tips for better email marketing

Though phishing scams and spam sometimes give it a bad rap, email marketing is still one of the most viable, effective, and inexpensive tools in the marketing mix, especially for ...

Feb 19, 2015 - by Jeff Kjoller, Loudthought

What’s in a (credit union) name? More than you think

Names mean things. Words mean things. And in a world where the only sure thing seems like constant change, sometimes the names of corporate entities have to change to keep ...

Jan 30, 2015 - by Jeff Kjoller, Loudthought

Dodo birds and you: Why credit unions might face extinction

About 500 years ago, early explorers first came across the dodo bird on the island of Mauritius. Due to a variety of factors (not the least of which is that ...

Dec 30, 2014 - by Jeff Kjoller, Loudthought

Know Photoshop? Great, but odds are you’re still not a designer

I’ve played a lot of great flight simulator games, sometimes managing to avoid crashing on takeoff. That doesn’t make me a pilot. I’ve also seen more episodes ...

Dec 8, 2014 - by Jeff Kjoller, Loudthought

Not a magic pill: understanding social media

In the classic Jefferson Airplane song “White Rabbit,” they tell us that “one pill makes you larger and one pill makes you small.” It seems like, when it comes to ...

Nov 7, 2014 - by Jeff Kjoller, Loudthought

Credit unions: Take your marketing seriously

It’s time for credit unions to take their marketing seriously. For too long, credit unions have treated marketing as a nonessential business function, devoting too little time, money and ...

Oct 2, 2014 - by Jeff Kjoller, Loudthought

What business is your brand in?

There are an untold number of ways in which we could talk about the concept of branding. We can discuss brand equity, brand power, brand messaging, personal branding, etc. Branding ...

Jeff Kjoller

Principal
Loudthought

Web: www.loudthought.biz

Jeff has extensive experience in branding, art direction and graphic design, having served employers and clients in a creative capacity for more than twenty-five years. After graduating from the University of North Texas with a BFA in Communication Design, Jeff began his career at Nortel Networks where he managed the design and production of marketing materials used by the wireless division’s sales and training team.

After 10 years with Nortel Networks, Jeff joined Beckett Publications as Creative Director in 1999 and was responsible for the design and production of six monthly magazines. His staff of over twenty employees designed and produced all of the collectible magazines to support the various collectible fields.
In 2004, Jeff became Creative Director at Texans Credit Union, the third largest credit union in Texas with assets exceeding $1.7 billion. He served in this role for more than eight years, overseeing all marketing materials and corporate communications.

He became a Principal at Loudthought in 2010.