The latest from John Mathes

Mar 30, 2016 - by John Mathes, Strum

How a simple bottle of water can drive brand loyalty

I’ve traveled my entire career. A lot. Over the decades I have directed my loyalty and patronage to a handful of travel partners. It makes sense, right? If I’...

Aug 21, 2015 - by John Mathes, Strum

5 things to tackle first in transforming your branch model performance

If you’re like everyone else in retail banking, you’re probably trying to figure out how to keep your branches relevant and profitable in a traffic-declining environment. It might ...

Mar 28, 2014 - by John Mathes, Strum

Chastised at the branch

“You know you could have done that online”. Boom. There it was. I had made a concentrated effort to stop by my local branch to conduct some business. I hadn’...

Jan 23, 2014 - by John Mathes, Strum

10 warning signs your financial services brand is becoming extinct

Wondering if it’s time to take the pulse of your organization’s brand to see if its moving you forward? How about a simple stress test to check your ...

Dec 2, 2013 - by John Mathes, Strum

Are you getting brand update notifications?

Slowness. Freezing. Inefficiency. Not connecting. All are symptoms of a computer operating system or program when it is in need of an update. Most often the update notification appears but ...

Feb 22, 2013 - by John Mathes, Strum

BofA Now Knows When You’re in the House

By John Mathes, Senior Brand Strategist, Weber Marketing Group Confession. I’m a BofA customer. I know, I know…. but c’mon, don’t be a hater. I’ve been ...

Dec 3, 2012 - by John Mathes, Strum

Balancing Your Member Messaging In 2013

By John Mathes, Weber Marketing Group Before focusing my attention on retail financial services branding, I spent the majority of my marketing career working with and for traditional retailers. Retail ...

Oct 2, 2012 - by John Mathes, Strum

The Branch Ship Has Not Sailed

by: John Mathes, Senior Brand Strategist, Weber Marketing GroupFear not. This isn’t yet another post in the long line of recent rhetoric on whether the branch is alive ...