The latest from Jonathan Lay

Mar 16, 2018 - by Jonathan Lay, CU Grow

Five ways to use guided selling to enhance your credit union website

The digital path to most credit union website product pages involves navigation bars, drop-down menus, and secondary pages. This is the standard “Point A leads to Point B that ...

Sep 15, 2017 - by Jonathan Lay, CU Grow

How to quickly uncover friction points in your consumers’ digital journeys

During one of our recent credit union digital marketing engagements, we assessed the online application and onboarding process for a mid-sized financial institution. In the initial phase of the engagement, ...

Jul 20, 2017 - by Jonathan Lay, CU Grow

Why your credit union should stop marketing, stop selling, and start helping

Over the past five years, we’ve been hearing about the disruption of banking resulting from an evolving consumer and the rise of non-traditional competitors. Now, much of this ...

Mar 6, 2017 - by Jonathan Lay, CU Grow

There are only 7 ways to tell your credit union’s digital story

There is an art to storytelling. And there’s also a science behind it. To understand both of these aspects requires an understanding of the elements of storytelling. Yes, we’...

Jan 10, 2017 - by Jonathan Lay, CU Grow

Four things to consider when building your new credit union website

Last month, I wrote an article about the process we take to build a credit union websites in just four months. This establishes our thinking when it comes to CU ...

Dec 2, 2016 - by Jonathan Lay, CU Grow

How to build a credit union website that sells in just four months

I can already hear the skepticism. “You can build a credit union website in four months?” My response is, “Actually, in the last six months, we’ve launched three new ...

Jul 6, 2016 - by Jonathan Lay, CU Grow

The four most important words for creating value at your credit union

Not too long ago, I adopted a four-word phrase that has evolved into a personal maxim, both on a professional and personal level. While I cannot recount the specific origins ...

May 27, 2016 - by Jonathan Lay, CU Grow

CEOs and CFOs will love this digital marketing article…

“We’ve been lucky.” A phrase typically reserved for lottery winners and gamblers, I’ve heard this phrased uttered dozens of times by bank and credit union executives as they ...