Four facts that may rock your world
Plenty of CEOs and Boards act as if nothing has changed in the 70+ years since their credit union was founded, and that it will probably continue along as it ...
The latest from Kent Dicken
Your brand deserves more than “not horrible”
As a Creative, you brainstorm, write, rewrite, design, rework, and generally put your heart and soul into your work. You fixate on building your brand to be one-of-a-kind, and have ...
Millennials: No car, no house, no credit union income?
My youngest son sort-of-hates cars. Sure, Grandma’s-hand-me-down-Buick helps him get around town when he comes back to visit family. But that’s also a big reason why he plans ...
Does your credit union’s marketing department deserve more respect?
Your in-house marketing department is likely made up of capable, well-qualified and talented people, yet it may feel that you never get any respect from management or the rest of ...
How to turn your CFO into Marketing’s BFF
Be honest. Are you BFFs with your CFO? Or do you have to fight for every penny and justify every expenditure? Ever been blindsided by a budget cut? The struggle ...
CEO to CEO: Marketing is either your baby or your fault
When you think about what Marketing accomplishes, are you usually excited or puzzled? I’ve been lucky enough to own my own marketing company for over 25 years. I also ...
Is your marketing worthy of a sequel?
I just watched 3 movies in a row (the only way to fill time flying across an ocean), and the best one was Despicable Me 2. It was simple, mindless ...
Is your brand in the cart, or still sitting on the shelf?
You’ve seen products on store shelves that look like they have for the last 20, 30, even 50 years. They’re dusty, and a bit worn around the edges ...