The latest from Kristi Nelson

Nov 13, 2023 - by Kristi Nelson, Securian Financial Group

Ratings matter: Understanding the importance of industry ratings

Movies have them and so do cars — ratings can be helpful to a buyer’s experience and satisfaction. The same goes for insurance companies but the rating process is dramatically ...

Jan 24, 2022 - by Kristi Nelson, Securian Financial Group

How to increase member financial security

The cautious optimism felt by consumers over the past summer has now been replaced with fatigue, frustration, and anxiety. In fact, consumer optimism has dropped by one-third! Our Family Investor ...

Jan 15, 2021 - by Kristi Nelson, Securian Financial Group

Members want a better financial safety net

When it comes to personal finances, what matters most to individuals and families is similar across the generations: credit union members want a better financial safety net. In 2020, Securian ...

May 21, 2020 - by Kristi Nelson, Securian Financial Group

3 strategies to consider when onboarding millennial members

You may be thinking there’s no time to consider your credit union’s onboarding strategy right now. While it’s essential to take care of urgent member needs today, ...

Mar 26, 2020 - by Kristi Nelson, Securian Financial Group

How to help members ease financial strain

Credit unions are in a great position to help members prepare for the unexpected and ease financial strain. Talking to members about a consumer loan? Don’t forget the important ...

Jun 26, 2014 - by Kristi Nelson, NAFCU Services

Debt: The inheritance no one wants

Have you thought about what would happen to your debt when you die? When Securian Financial Group posed that question to 1,004 Americans of all ages in an online ...