The latest from Mark Arnold

Apr 29, 2013 - by Mark Arnold, On the Mark Strategies

Relating to Your Credit Union Breakfast Club

One of the greatest 80s cult movies is The Breakfast Club. In one famous scene, high-strung Baby Boomer teacher Richard Vernon and high school custodian Carl talk about the kids ...

Mar 29, 2013 - by Mark Arnold, On the Mark Strategies

The Seven Marketing Virtues

by. Mark Arnold, On The Mark Strategies A few months ago, we covered a tongue-in-cheek list of The Seven Deadly Sins of Credit Union Marketing. While many of you are ...

Feb 27, 2013 - by Mark Arnold, On the Mark Strategies

CU Undead: Do You Work at a Zombie Credit Union?

By. Mark Arnold “A zombie film is not fun without a bunch of stupid people running around and observing how they fail to handle the situation.” – George A. Romero The ...

Jan 29, 2013 - by Mark Arnold, On the Mark Strategies

The Seven Deadly Sins of Credit Union Marketing

By Mark Arnold Many of you may already be familiar with the “Seven Deadly Sins,” an extra-Biblical listing of vices that evolved in ancient times. It was further made famous ...

Dec 20, 2012 - by Mark Arnold, On the Mark Strategies

Five Ways to Jumpstart Your 2013 Marketing Plan

by Mark Arnold Believe it or not, the close of another year is almost upon us. Amidst all the parties, deadlines and vacations of the holiday season, I hope your ...

Nov 20, 2012 - by Mark Arnold, On the Mark Strategies

Can You Hear Me Now? Ways to Engage Your Members in Meaningful Conversations

by Mark Arnold,  On the Mark Strategies Rush, rush, rush. Everybody is always on the way somewhere, it seems, including your members. For the most part, they see a stop ...

Oct 25, 2012 - by Mark Arnold, On the Mark Strategies

Just How Bad Is Your Marketing?

by Mark Arnold Let’s face it: it’s gut-check time. By the time you read this, 2012 will have scarcely two months of life left in it. The calendar ...

Oct 17, 2012 - by Mark Arnold, On the Mark Strategies

The Hiring Debate: Personality vs. Skill

By Mark Arnold The job market over the past three years has changed the way many businesses hire employees. Let’s face it. It’s a jungle out there. The ...