The latest from Mark Weber

Oct 9, 2024 - by Mark Weber, Strum

Building a winning deposit strategy

Credit unions are facing unprecedented challenges in the battle for deposits. Neobanks, fintechs, and digital-first services have dramatically shifted the competitive landscape, forcing credit unions to rethink their deposit strategies. ...

Mar 20, 2023 - by Mark Weber, Strum

Data-driven marketing advancements in 2023 can help drive member financial wellness

2023 presents an unparalleled set of dynamic challenges to financial growth, sales and performance as credit union leaders face the headwinds of a struggling economy. Driven by sky high interest ...

Sep 7, 2022 - by Mark Weber, Strum

Why is finding success in advanced data analytics journeys so elusive?

Financial leaders are swimming in a sea of valuable data. But few have translated it into insights to drive adaptive growth strategies and meaningful initiatives that boost member experiences and ...

May 6, 2022 - by Mark Weber, Strum

Five strategic marketing priorities that may be the keys to unlocking successful growth

It has been a wild two-year journey. From our personal to business lives, we’ve made more adaptations, pivots and changes amidst uncertainty, than perhaps at any point in history. ...

Nov 16, 2021 - by Mark Weber, Strum

Time to move past legacy MCIFs to advanced cloud-marketing analytics technology

For over 35 years, the MCIF (Marketing Customer Information File) has been the workhorse for countless credit union and bank marketers for consumer profiling, targeted marketing, product cross-selling, onboarding new ...

Jul 6, 2021 - by Mark Weber, Strum

The 5 most vital strategic planning priorities for renewed focus & growth in 2022

I’ve led strategic planning sessions with senior leaders at some of the nation’s leading credit unions over the last 30 years, and what I’ve learned in the ...

Sep 4, 2020 - by Mark Weber, Strum

Why member profitability has become vital to success in 2021

While many credit union leaders have tried to build organizational profit models, few have succeeded in building a sightline on the real profitability of their member relationships.  Some have generalized, ...

Jul 8, 2020 - by Mark Weber, Strum

Why your 2020 data transformation could fail, before you even get started

When the first wave of the pandemic hit in March, it accelerated a massive shift in digital technologies, forcing organizations overnight to move millions of employees to work at home. ...