The latest from Matt Ward

Feb 28, 2020 - by Matt Ward, Breakthrough Champion

Investing in member and employee conversations to grow your credit union

Caring can show up in many ways in business.  But let’s take a moment and think back to when you were in school. Many of us had that teacher ...

Dec 23, 2019 - by Matt Ward, Breakthrough Champion

Have you lost focus on relationships?

I recently had one of my famous catch up calls with a contact of mine that works as the Commercial Loan Business Development Manager for a bank. During the call ...

Nov 18, 2019 - by Matt Ward, Breakthrough Champion

How to be a connector in your community

If we want more referrals, we constantly want to be connected to folks that give us referrals. These connections ultimately lead to be established as a connector. The primary benefit ...

Oct 8, 2019 - by Matt Ward, Breakthrough Champion

What story are you telling your members?

Stories are all the rage in business now…and there’s a reason why. People don’t buy from organizations they buy from people, and those purchases are driven from ...

Sep 18, 2019 - by Matt Ward, Breakthrough Champion

This 70 year old man had it going on!

There he was…a 70 year old man, just having a conversation with the other party. As I listened, I realized, he was so relatable. It’s like he could ...

Aug 14, 2019 - by Matt Ward, Breakthrough Champion

Networking: The table full of credit union employees doesn’t generate more business

You’ve likely been to at least one networking event in the past 6 months that included a meal, or at least tables where folks sit down for a program ...

Jul 19, 2019 - by Matt Ward, Breakthrough Champion

Water: The refreshing way to get more members

Recently my friend Antoine Dupont posted an image on Facebook of a small refrigerator full of water.  Antoine had ventured into a Dry Cleaners, and realized that they offered water ...

Jun 19, 2019 - by Matt Ward, Breakthrough Champion

Credit unions need to talk about something other than their products

We, the consumers, are tired!  We are tired of the product pitches, the ones that come across as late night TV commercials. We’re also VERY tired of the “we’...