The latest from Patti Hazlett

Apr 21, 2020 - by Patti Hazlett, GoWest Credit Union Association

Credit unions step up amid coronavirus pandemic

Credit unions inherently support the communities in which they operate. It’s in our DNA. In times of trouble or natural disaster, credit unions have always taken on the role ...

Jan 17, 2020 - by Patti Hazlett, GoWest Credit Union Association

Crisis communication planning before you need it is critical

Have you thought about your credit union’s communication plan in the event of a crisis? It’s generally not a question of if, but when, a crisis will hit ...

Oct 17, 2019 - by Patti Hazlett, GoWest Credit Union Association

Prepare your members for the holiday “spending” season

We are quickly heading into the holiday season. With that comes the barrage of advertising and other messages that encourage spending, and overspending. Credit cards, lay-away and other offers make ...

Jul 18, 2019 - by Patti Hazlett, GoWest Credit Union Association

Why it’s important to “Open Your Eyes”

With several states having launched the “Open Your Eyes” campaign in recent months, we are seeing impressive numbers in the form of consumers reached. Now that there have been program ...

May 23, 2019 - by Patti Hazlett, GoWest Credit Union Association

Benefits of membership in the state or regional credit union association

Is your credit union a member of a State League or Regional Association? If it is, are you fully engaged in all the opportunities that membership affords? Just like members ...

Feb 25, 2019 - by Patti Hazlett, GoWest Credit Union Association

Members are our best advocates

I recently attended a focus group that consisted of credit union members. The discussion was a lively one and many of the topics of conversation were expected. Credit unions are ...

Nov 26, 2018 - by Patti Hazlett, GoWest Credit Union Association

Help members fight the urge to “overspend”

It’s that time of year and the barrage of messages are almost unavoidable. Your members are being bombarded with advertisements and ideas for gift ideas that are “perfect” and “...

Aug 15, 2018 - by Patti Hazlett, GoWest Credit Union Association

What’s your social media plan?

Social media. When you hear those words, do you get excited? Or do you cringe? To be honest, I sometimes do both. The marketing world has almost completely shifted this ...