Helping members navigate in hard economic times
Everywhere we look, there seems to be more bad news about inflation, rising prices, and supply chain problems. The news can be pretty depressing. Not to mention challenging for all ...
The latest from Patti Hazlett
The magic of telling your story
We have all heard the mantra “tell your story.” While in theory it makes perfect sense, sometimes it isn’t as easy as it sounds. In living the mission of “...
Helping members manage the holiday message to “overspend”
There seems to be a lot of pent-up energy in anticipation of the holidays this year. With everything that we all have endured over the past couple years, the temptation ...
Collaboration is our unique differentiator
Traditionally, in public relations, one of the first things you think about when crafting a pitch, release or post is, “how is this different, unique, special,” etc. The idea is ...
Your credit union’s story is a powerful tool
The story of your credit union is always about your members, your community, and your team. We all know that credit unions exist to help their members. The combination of ...
A podcast is a tremendous tool for credit unions
Podcasts are all the rage and, as your members’ best financial partner, it certainly makes a lot of sense to consider making the investment to develop one that you can ...
Marketers pivot to lead support for members during coronavirus pandemic
The coronavirus pandemic has dramatically shifted the way we do business. Especially for those in marketing and public relations for credit unions. Many of the traditional ways of reaching our ...
Credit unions step up amid coronavirus pandemic
Credit unions inherently support the communities in which they operate. It’s in our DNA. In times of trouble or natural disaster, credit unions have always taken on the role ...