Start the New Year by reinventing your financial institution
by Mark Arnold The 2014 goals for your financial institution are probably already set. Hopefully, many of those goals involve changing your bank or credit union. Because if you are ...
The latest from Randall Smith
Holiday ads for moms and why we love them
By Shari Storm I’m often asked to speak on how to capture the most powerful market—MOMS. Moms are a fantastic market segment for credit unions to court, after ...
DNA will open EMV toolbox for more providers
The critical mission to develop a common solution for EMV in the U.S. received a significant boost as the Debit Network Alliance (DNA) was founded. In a much-needed move, ...
A 2013 retrospective
by Fatemeh Fakhraie 2013 was an exciting year for brass Media. We launched our redesigned site in February, and turned 10 years old in March. As you know, our new ...
Survey says: Members want to be understood
Originally posted on SAS Voices. Guest post written by Pamela Prentice, Chief Resource Officer, SAS Institute, Inc. SAS Institute, Inc. is the NAFCU Services Preferred Partner for Business Intelligence, Predictive ...
How consumers hear the word ‘credit’
by Jeff Falk Credit card issuing financial institutions (FIs) may soon find themselves headed back to the drawing board to develop new ways to market credit cards to an ever-skeptical ...
Consumers hate fees but would rather gripe than switch banks
By Tom What causes consumers to change banks or credit unions? Customer dissatisfaction comes in many shapes and sizes, but a recent survey of 2,000 consumers by MoneyRates.com ...
Invest in yourself in 2014
By Walt Grassl Karl and Bob were good friends when they attended college. After they graduated, life happened and they slowly lost contact. When they reconnected at their 20-year reunion, ...