The human effect of merger escalation
According to NCUA’s 2022 Q3 Merger Activity and Insurance Report, in the first three quarters of 2022, 134 consolidations have been approved by the federal agency, compared to 117 ...
The latest from Randy Schultz
Successful mergers never overlook the power and value of name, brand and culture
One of the greatest challenges to the success of any merger is tackling the early fears, emotions and legitimate concerns of the people whose lives will change significantly: your staff ...
What’s in a name?
To tell the truth, I wince at some recent articles describing a financial institution’s renaming initiative – and the time, money and expertise that were surely spared on the effort ...
Exclusivity – Equity – Confusion…what’s in your name?
As the competition for member and consumer attention continues to increase from both high-tech and high-touch financial organizations, the absolute need for us to focus, align our vision across the ...
3 tips to make your storytelling connect with the consumer
Anyone can tell a story, right? There are the great storytellers some of us grew up with like Theodor Seuss Geisel, or the original Curious George books by Margret and ...
Renaming Your Credit Union – A Gutsy Call
How hard can it be? So many have done it successfully. Red Canoe, Veridian, Navigant, Trailhead – and those outside the credit union industry like Ally Bank, Orion Bank and a ...
Credit Union Professionals: Find a Way to Pay It Forward. Mentor Someone Today
By. Randy Schultz, Weber Marketing Group I was asked by a friend a few months ago to share why I chose to be a mentor, but found I couldn’t ...
4 Steps to Earning Your Seat At the Big Table
By Randy Schultz, Weber Marketing Group Yes, I said earning your seat. I talk to marketers every day at conferences, workshops, presentations, and on the phone, and they all ask ...