Rick Leander

Rick Leander is Founder and Managing Partner of LFB Holdings, a behavioral insights consultancy that works with established and startup enterprises. ... Read more

At LFB Holdings we teach clients how to leverage the latest science in behavioral economics to improve their interactions with consumers and employees.  By understanding how people analyze choices and make decisions, and learning how to effectively test potential interventions, our clients improve business results and staff engagement by focusing on marketing messages, pricing, product features and operational processes.