The latest from Rob Goehring

Jan 23, 2017 - by Rob Goehring, RewardStream

What you need to know about account-based marketing

Account-based marketing—often abbreviated as ABM or referred to simply as “account marketing”—stands to be a vital business marketing method for the next era of credit union promotion. Account ...

Dec 23, 2016 - by Rob Goehring, RewardStream

What you need to know about account-based marketing

Account-based marketing—often abbreviated as ABM or referred to simply as “account marketing”—stands to be a vital business marketing method for the next era of credit union promotion. Account ...

Dec 12, 2016 - by Rob Goehring, RewardStream

Digital marketing tactics to retain your members

The two biggest challenges that any credit union faces are how to grow their membership numbers over time and how to retain the members they already have. Successful member retention ...

Nov 29, 2016 - by Rob Goehring, RewardStream

3 tips to encourage word of mouth marketing today

Before the days of social media – before viral videos and sponsored ads – was the natural social interaction between consumers: the recommendation of a product or service from one person to ...

Apr 5, 2016 - by Rob Goehring, RewardStream

Leads and referrals: Where do your conversions come from?

We are quite proud of the fact that RewardStream is a pioneer and veteran in the referral marketing industry, designing referral marketing programs for our clients since 2003. While “word-of-mouth ...

Dec 11, 2015 - by Rob Goehring, RewardStream

How to leverage customer satisfaction to drive membership

As you may have seen, Consumer Reports recently published a compelling report on satisfaction levels within financial services, stating 93% of credit union members rated themselves as “highly satisfied” with ...

Aug 26, 2015 - by Rob Goehring, RewardStream

What’s the best way to attract new credit union members?

It won’t surprise many people that the main reason people switch to a new financial institution is because of a change in life circumstances. Moving house or a change ...

Jun 26, 2015 - by Rob Goehring, RewardStream

Increasing member confidence in your credit union

These days, the 2008 Global Financial Crisis is a thing of the past for many North Americans. For most consumers the only reminders are recent news stories about the ongoing ...